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After, the bourbon is blended with natural banana flavor.
This ages for two years in American white oak barrels with a #4 alligator char in traditional wood rick houses. Howler Head starts with bourbon made at Green River Distilling Co. The call option valuations imply compelling growth of Howler Head case sales and revenue at each stage of the transaction in the future. and internationally.”Ĭampari Group agreed to pay $15 million in cash in the first stage of path to total ownership.Ĭampari Group can acquire 100% of Howler Head through customary call options based on the future brand results achievements, which can be exercised starting from 2025.
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“In our second full year in market, we are witnessing incredible demand for this product and see endless opportunity for growth as we maximize Campari’s established route-to-market expertise, including its vast sales organization and distributor relationships, both in the U.S. “Campari Group has a proven track record for building global brands that consumers truly love and we can think of no better partner as we expand distribution of Howler Head around the world, as well as tap into the vast potential that remains in our existing markets of the U.S., Canada and the U.K.,” says Simon Hunt, CEO of Catalyst Spirits.
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